• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Novus Leadership Institute

Helping you succeed despite relentless change

  • NLI Home
  • Free session
  • About the Institute
  • AI tsunami and you
  • Partner
  • Insights
  • Insights list
  • Contact Us

You can win at the business game … 
while most don’t

The 80/20 principle applies to many markets:

  • 20% of businesses will achieve 80% of the market money and success
  • 4% will achieve 64% of the market money
  • And just 0.8% will achieve 51% of the market money

This means about 1 in every 100 businesses will get HALF of future wealth. The middle will muddle along, treading water at best. 1 in 5 will suffer potentially crushing losses.

… and that is in NORMAL economic times.

Uncertainty, fear, and doubt haven’t gone away in 2025 like many thought … and may have even increased in some areas.

During uncertainty, the business stakes are even higher. The $ pie is usually temporarily smaller, leaving the bottom 80% of businesses facing economic storms.

Yet … the more uncertainty,  the MORE OPPORTUNITY for those willing to take action. You can:
  • Outperform competitors when it is easiest – the opposite of conventional thinking – while keeping to the high road
  • Breakout into the lead, by doing the opposite of what most will do … go on offense when others are only on defense or not reacting at all.
  • Become a better leader who can steer the organizational ship though rough water
  • Build a better crew that can sail through storms
  • Build a better ship by bulletproofing your business and increasing efficiencies
  • Hold fast to your values and your sanity regardless of external forces

What will YOU do when there is “blood in the streets”?

Where will you and your business be in the future?

My team and I can help … We work with owners and leaders from startups to Fortune™ 100 level companies to improve individual and organizational results.

Use the contact form and provide any relevant background information about your role and the business.

Do not let the opportunity slip by …

How can we help you be in the winner’s circle?


Recent Insights

  • Core themes of recent posts
  • “Only the fastest survive”
  • “Fast paced” = common productivity mirage
  • Uncertainty is your friend
  • Do you lead effectively for both success and satisfaction?

Footer

Leadership Inspiration, Insight, and Implementation

Get the latest insights. Read the blog.

Copyright © 2025 · Novus Leadership Institute, LLC and Mike Russell