Businesses, especially restaurants, are fighting for customers in the tough pandemic climate.
So why do so many commit basic marketing and customer service errors?
Here’s another example of a fail that should be simple – very simple – to fix.
On the way home from an appointment, I decided to pick up lunch from a new restaurant. I looked on Google maps at my route to identify a place to try and review the menu to decide what I wanted. I then called for a to go order.
Here is a paraphrase of the conversation that ensued after greetings:
me: I’d like the [name of dish] as an appetizer.
OK – got it.
me: I’d like the [name of dish] as the main.
We don’t have that dish anymore. Are you on our current website?