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Mike Russell

The primary social responsibility of a business is …

May 23, 2023 by Mike Russell Leave a Comment

The primary social responsibility of any business is to be successful and sustainable itself … stay in business. Without that, no other responsibilities can be fulfilled.

– Mike Russell

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Challenges and solutions in developing software for regulated environments

May 18, 2023 by Mike Russell Leave a Comment

Ginny Kwan Gattinger, and I discussed common challenges and solutions in developing software for regulated environments during a webcast for the combined Ontario and Western Canada chapters of the Regulatory Affairs Professionals Society. Great questions and comments by the over 100 professionals attending!

If you would like us to provide the webcast for your team, let us know. Have Zoom, will travel ๐Ÿ˜‰

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Talking AI …

April 28, 2023 by Mike Russell Leave a Comment

Had a delightful time last night talking about AI with the Tampa Bay IIBA chapter study group.

Great discussion about the impacts of AI on the profession in particular and business generally, and the big opportunities for business analysts to help lead the way in leveraging AI.

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Back to the future … the computer desktop

April 18, 2023 by Mike Russell Leave a Comment

“The computer desktop hasn’t changed since 1984. Why?”

https://parchment.museum/

Interested in innovation for the workspace/browser/OS arena?

Captured Sun is looking for investments in their seed round.

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The need for differentiation never goes away …

April 17, 2023 by Mike Russell Leave a Comment

Another observation from last week’s startup conference: the continuing importance of differentiation … *especially* in any difficult economic conditions.

  • Several startups seemed to be similar to existing services/products (or even others at the conference). They didn’t answer the question “how is this different?” Or “why should I invest in (or buy) this compared to others?”
  • Service providers for startups were also attending. At least 3 that approached me were providing contract development services. I asked all 3 the same question: “what makes your services distinct or different from what others provide?” The answers? Essentially the *same* … meaning no differentiation.

Have you established sufficient differentiation for yourself or your business?

It’s hard (speaking from experience ๐Ÿ˜‰ but critical to getting and keeping income (if a job) or revenue (if a business) …

There are lots of resources out there if you want to DIY it. One of the best general references (still) is Perry Marshall’s book 80/20 Sales and Marketing (https://amzn.to/3A3ACkf).

If you need help sorting through options or to attend an upcoming free brain trust to hone your differentiation, let me know.

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The computer desktop hasn’t fundamentally changed since 1984 … why?

April 17, 2023 by Mike Russell Leave a Comment

https://parchment.museum/

 

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