Language is critical to success in business and life. It is easy to talk “our” talk. However, we need to talk in language our customers can understand. That is the only way we can successfully connect with them and vice versa.
Conversely, we can guarantee disconnects and discontent if we forge ahead, talking our way and in “our business” language. And disconnects can lead to ruptures and outright customer loss.
[Read more…] about How to guarantee disconnects with your customers