“Failure is not an option” is now a common phrase. It became so as a result of the 1995 movie Apollo 13, the title of Gene Kranz’s 2000 autobiography, and other media presentations. It characterizes the “can do” attitude of the U.S. National Aeronautics and Space Administration (NASA) early years.
The phrase has also became popular in business, as often happens with catchy phrases that seem to ooze wisdom.
Yet using the phrase can actually be dangerous … “failure is not an option” can be terrific or it can be toxic, actually producing failure.
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